HCE Global News: Strategizing India, Central&South America, and the Middle East!

On July 14th, HD Hyundai Construction Equipment India invited over 40 executives from 14 companies, including India's largest financial institution, 'HDFC Bank,' to the retail finance conference. The Indian branch introduced our Rebuild Center, which provides construction equipment production facilities, equipment parts, and after-sales services. We also showcased our technology competitiveness and quality management processes through product demonstrations.

During this event, the Indian branch explained the high residual value of the equipment and requested to offer more favorable financial conditions to our customers. This has been made possible by enhancing brand trust and customer satisfaction through factory tours provided to financial institutions and various stakeholders since last year.

HD Hyundai Construction Equipment is also strengthening its presence in the Central and South American markets. President Cheol-Gon Choi visited the Brazilian subsidiary on August 17th to assess the local situation, examine plant deployment efficiency, and review the status of quality management. President Choi encouraged the Brazilian branch and the expatriates, who have been recording consistent profit streaks since the second half of last year. He also gathered various opinions regarding addressing issues and expanding headquarters' support.

In addition, he met with the CEO of Brazil's largest dealer, 'BMC Felife,' to discuss the current state of the Brazilian market, key issues, and future strategy. The meeting was an opportunity to anticipate the development of the Central and South American markets and a significant leap for the Brazilian branch.

Recently, HD Hyundai Construction Equipment has secured orders for large construction equipment at heavy construction and mining fields all over the world, leveraging our quality competitiveness. Especially, we have signed contracts for 73 construction equipment units, including excavators, wheel loaders, and articulated dump trucks, for the lithium brine mine in Argentina and the Neom City in Saudi Arabia.

To establish a new lithium brine mine in high-altitude areas above 4,000 meters in Argentina, various types of construction equipment are required. Our equipment supply capability, including motor graders and articulated dump trucks (ADT), along with excavators and wheel loaders, has contributed to winning the mining project. Through the Neom City contract in Saudi Arabia, we, for the first time in the industry, will supply eco-friendly equipment that meets the European Stage V emission standards.

HD Hyundai Construction Equipment will continue to secure core customers based on product competitiveness, and expand into the market for heavy excavators and large construction sites for raw materials and materials to increase profitability in the future.