Hyundai Construction Equipment has released a new BI “Comfort Intelligence”, which contains future value 

▶ Held a presentation event at “ConExpo 2023”, and launched a new slogan.

▶ “We will pioneer the way forward as a leading construction machinery brand by providing more convenient and innovative products,” said CEO Choi Cheol-gon.

Hyundai Construction Equipment (CEO Choi Cheol-gon), a subsidiary of HD Hyundai in the construction machinery industry, announced a new brand identity (BI) and slogan that represents the future value and strategic direction of the company.

On the 14th (local time), Hyundai Construction Equipment announced that it held an event to introduce its new BI “Comfort Intelligence” at ‘ConExpo 2023, the world’s largest construction machinery exhibition held in Las Vegas, U.S.

The new BI “Comfort Intelligence” connotes the strong goal and willpower of the brand to produce technologies and products that also consider the comfort of customer’s lives, beyond providing comfortable machinery and convenient work environment.

Hyundai Construction Equipment also revealed its new slogan, ‘Building a comfortable tomorrow’, to actively use the meaning of BI in internal and external communications. The new slogan embodies that Hyundai Construction Equipment will lead the creation of a comfortable, convenient tomorrow for everyone, based on its excellent technological prowess and machinery.    

“We will pioneer the future as a leading brand in the construction machinery industry by providing more convenient and innovative products, and will use the new BI as a basis for judgment when we consider the scope of differentiated convenience for customers from the product planning stage,” said CEO Choi Cheol-gon during the announcement event.

Hyundai Construction Equipment decided to implement the brand values of “comfort” and “intelligence” more specifically and intensively when developing products and solutions in the future. It also decided to pursue ergonomic design of products such as the interface and seats inside the cabin, in addition to changes in the external design of construction machinery, while also actively developing the smart construction business through use of the equipment-geared total solution “Hyundai Connect”, based on AI and ICT.

Hyundai Construction Equipment exhibited various products and solutions at the ConExpo 2023 exhibition, including 25 types of construction machinery in addition to new products such as mini excavators, skid loaders, ADT trucks, smart safety solutions, remote wheel loader control technology up to 2,900km, and eco-friendly 1.8-ton mini electric and 15-ton hydrogen excavators.

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■ Caption 1: Hyundai Construction Equipment revealed a new brand identity (BI) and slogan at the ConExpo 2023 held in Las Vegas on the 14th (local time). Hyundai Construction Equipment CEO Choi Cheol-gon (right) and Hyundai Genuine CEO Cho Young-cheul (left) stand in front of the new slogan “Building a comfortable tomorrow”.

 ■ Caption (2 to 4): Hyundai Construction Equipment's booth at the 'ConExpo 2023 held in Las Vegas until the 18th. Hyundai Construction Equipment announced a new brand identity (BI) and slogan.