HD Hyundai Construction Equipment Launches 7 New Mini Excavators ▶ A global launching ceremony is held at the company’s Ulsan campus with representatives of overseas subsidiaries and dealers from 15 countries in attendance▶ The mini excavators meet European Stage V emission standards and boast of the lowest noise level among comparable models▶ Through steady market growth, the company’s business is expected to be worth KRW 18 trillion by 2027 … “aiming to maximize its global market share” HD Hyundai Construction Equipment has launched a new lineup of mini excavators, poised to bolster its market presence with enhanced product competitiveness and supply capabilities.The company announced on December 8 that it hosted the “Global Launching Ceremony for 7 New Mini Excavators” at its Ulsan Campus (Promotion Hall). Attended by 200 individuals from 15 countries including expatriate employees, dealers, and representatives of partner companies, the ceremony served as a platform for the global unveiling of the latest product offerings.This event follows the “Global Workshop” held at the HD Hyundai Global R&D Center in Pangyo for four days starting December 4th, where strategies for reinforcing the competitiveness of compact products (small construction equipment) were discussed. The event was organized to showcase the new product lineup and generate innovative ideas for global marketing initiatives.  The event featured △ product unveiling, △ product explanation and demonstration, △ mini talk show, △ and performance concert for global dealers. Consisting of 7 types of vehicles (1.7-ton, 1.9-ton, 3-ton, 3.5-ton, 4-ton, 4.8-ton, and 5.5-ton), HD HYUNDAI CONSTRUCTION EQUIPMENT’s full lineup of new mini excavators was designed to enable the company to respond to diverse customer needs. The slogan “NEW STANDARD” captures the confidence and determination to become the new standard in the excavator market. The new products boast of premium specifications and performance capabilities to comply with the “STAGE V” regulation, the European standard on greenhouse gas emissions. These advancements not only maximize work efficiency but also result in the lowest noise levels compared to competitor models.Considering the diverse customer base using mini excavators, an emergency switch has been incorporated to allow operators to stop the engine instantly in emergency situations; thus significantly enhancing safety measures. Operator comfort has been prioritized through a spacious cabin interior achieved with an ergonomically designed layout.The demand for mini excavators is on a consistent rise each year, thanks to their versatility in various environments such as urban areas, farms, and rural homes. According to Off-Highway Research, a UK-based research agency specializing in the global construction equipment market, the demand for mini excavators is expected to continue its upward trajectory, surpassing the KRW 18 trillion mark by 2027. "We have successfully increased our production capacity of mini excavators by over 40%, from 7,000 to 10,000 vehicles per year. This expansion enables us to address global demand swiftly. Moving forward, we are committed to enhancing our product competitiveness to maintain a technological edge over our rivals in the mini excavator market," President Choi Cheol-gon of HD Hyundai Construction Equipment said in his welcome address.  ■  Caption for Photo 1: President Choi Cheol-gon of HD Hyundai Construction Equipment explains the new products to expatriate employees, dealers, and partner company representatives from 15 countries during the “Global Launching Ceremony for 7 New Mini Excavators” held on December 8. ■  Caption for Photo 2: At the “Global Launching Ceremony for 7 New Mini Excavators” held on December 8 by HD Hyundai Construction Equipment, expatriate employees, dealers, and partner company representatives from 15 countries personally examine the new products.

HD Hyundai Construction Equipment Continues to Win Global Construction and Mining Orders ▶ To provide large equipment to Argentina’s lithium mine excavation site and The Line in the NEOM project▶ Shows that product competitiveness has been globally in mid-to-large construction equipment market South Korea, September 4, 2023 – HD Hyundai Construction Equipment has proved its competitiveness in the mid-to-large construction equipment market by winning orders from global construction and mining sites. HD Hyundai Construction Equipment announced on Sep. 3, that it won deals for Argentina’s lithium mine excavation project and Saudi Arabia’s NEOM project. A total of seventy three equipment including excavators, wheel loaders, and ADTs will be provided to these sites. For the Argentina deal, a total of twenty three products including six 50T excavators, three 300hp wheel loaders, four 150hp motor graders, and ten 41T load weight ADTs will be provided by September.  These products will be used in Salta, Argentina to create mines, process lithium, and discard salt created in the process. Different kinds of construction equipment are needed when building new lithium mines above 4,000m and higher altitudes, and HD Hyundai Construction Equipment ability to provide large equipment volumes along with its global network was what made it win the deal.  Prior to this, HD Hyundai Construction Equipment also successfully delivered fifty machines including twelve 40T excavators and five large bucket (5.6㎥) wheel loaders to The Line in Saudi Arabia’s NEOM project this August.  This was the first in the industry to provide eco-friendly equipment to Saudi Arabia that satisfies EU Stage V emission standards. HD Hyundai Construction Equipment hopes to receive more orders as it has been able to provide equipment equipped with a short distance smart warning system, additional safety features, and driver-centric designs fit for different sites. With its product competitiveness, the company plans to increase profit by expanding target markets and securing key customers that need large sized equipment to excavate raw material/minerals.  Demand is expected to increase for the time being in target markets as demand for new raw materials grow with large construction projects and secondary cell development. HD Hyundai Construction Equipment recorded a 15% increase in growth rate for Q2 compared to the previous year in regions such as Latin America and other resource-producing countries, while reaching a 97% increase in the Middle East. A representative of HD Hyundai XiteSolution, the intermediary holding company of HD Hyundai’s construction equipment business, mentioned, "It is encouraging to hear that we won large orders from Latin America’s mining industry and Saudi Arabia’s large scale construction project, as they both have great growth potential", and added, "Our large sized equipment are strong enough to compete in these markets and to further expand targets, we will continue to provide customized products and better services that will satisfy their needs." ■ Photo Description (without background): HD Hyundai Construction Equipment’s 50T excavator (HX500LT3) to be provided to the lithium mine in Argentina ■ Photo Description (with background): HD Hyundai Construction Equipment’s 40T excavator (HX400A) delivered to Saudi Arabia’s NEOM project

HCE Global News Half-Year Digest: What Happened throughout the First Half of 2022?At the beginning of 2022, Hyundai Construction Equipment proclaimed this year will be the first year of the company’s way to becoming one of the global top five construction equipment makers. To realize this ambition, HCE has been making numerous achievements and progresses in the global market. Here’s a summary of what happened in the first half of 2022 in HCE. HCE Has Reached the Top: Most Excavators Sold in India in AprilHyundai Construction Equipment has become the best-selling construction equipment manufacturer in the Indian market. This remarkable achievement is the result of HCE's 14-year-long effort since the company expanded into India in 2008. This April, HCE has sold 382 excavators and has taken 19% of the market share, overtaking not only the Japanese manufacturers with a great reputation in the market but also the Chinese manufacturers offering a competitive price compared to their rivals.HCE has been offering sales promotions targeting its compact excavators to increase their share in the Indian market and has organized a Cross-Functional Team (CFT) to ensure prompt responses to malfunctions and create a trustworthy image among customers. The company also established manufacturing plants in Pune, India to make machines that are suitable for the local environment and to widen its business network in the region. These dedications returned an outstanding result of becoming the top-selling construction equipment manufacturer in the country, earning 225 million dollars in April from parts/components sales, an all-time high since its expansion into India. Further Expansion in North America to Preoccupy the MarketHCE has made 137.3 billion KRW in sales from the North American (NA) market in 1Q2022, a 50% growth compared to 1Q2021’s 90.8 billion KRW. To maintain the momentum, the company has partnered with dealer companies in the region and is attempting to expand the business in North America.The company’s North American branch has entered a partnership with a new dealer company, West River Equipment, to sell wheel loaders and excavators in the mid-western North Dacoda. HCE has also chosen Taylor Construction Equipment as the dealer company in the states of Mississippi and Alabama. Having begun a partnership with the company last September, Hyundai Construction Equipment aims to expand from Tennessee to other states in the American Southeast. Reinforcement of Business Network in France through PartnershipHyundai Construction Equipment is putting efforts into expanding its business network in Europe. One of such efforts is its recent partnership with M3, a French construction equipment provider. An associate company of Dubreuil, a French construction, civil engineering, and agricultural material distribution company, M3 announced that the company plans to include HCE’s machines in its catalog and raise the brand awareness and sales of Hyundai Construction Equipment's products in the European market. Furthermore, M3 states that it will recruit new employees who could help the company promote HCE’s machines. As Hyundai Construction Equipment’s high-quality products and outstanding after-sales maintenance services meet the active marketing from M3, Hyundai Construction Equipment expects enormous growth in the region from this partnership this year. HCE aims to take an upper hand in the British quarrying market by releasing its quarrying equipment in the country for the first timeHyundai Construction Equipment has participated in Hillhead Exhibition, the largest mining, construction, and recycling equipment exhibit in the United Kingdom held in Hillhead Quarry from June 21st to 23rd. In the convention, HCE revealed HX480AL, its 48-ton crawler excavator. As it was the first time the company’s releasing a quarrying machine in the country, the local industry expressed high expectations and interest in the company’s new product.The new HX480AL is equipped with an environmentally friendly engine that meets Stage V, the European emission standard for heavy equipment. This makes the new machine suitable for the European market where the governments are adopting more stringent measures to combat climate change. Hyundai Construction Equipment hopes that revealing the new quarrying equipment could help the company take the upper hand in the British quarrying market. The company also plans to provide a more diverse choice of products in the market, promote its products more actively, and expand its distribution network in the region. Hyundai Construction Equipment is marching through the milestones towards becoming one of the global top five construction equipment manufacturers. It will continue to run restlessly to make 2022 the starting point of its great leap to becoming one of the leaders in the construction equipment industry.